What Is A Mobile Keyword
And A Short Code?
A Mobile Keyword is a one-word phrase that you choose which identifies your product, service, marketing campaign, or business. Customers who create an account with MaxGroupPro can
immediately create a mobile keyword as long as it's not already
taken by another MaxGroupPro user (much like owning an Internet Domain). People text your mobile keyword to your short code
number (69302 or 70000) to receive additional information and to
join your mobile distribution list. This gives you the ablility to reach your customers when you want and to offer special sales incentives
to drive your business when you need it most. You can turn a slow
day into a busy one without having to plan weeks ahead of time.
For example, if you are a restaurant owner and you created the
keyword "PIZZA" - you would publicize your keyword and shortcode
on all of your marketing material and invite your customers to join your mobile club. Your customer will immediately receive an automated text response (that you can setup and change at anytime). The text response can be more information about your product or service tied to that specific keyword. You can also setup a different automated response with each mobile keyword that you setup.
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Mobile Keyword:
Short Code: 69302 or 70000
Short Codes are special telephone numbers that are typically 4 to 6 digits long. Unlike regular 10-digit phone numbers, you cannot call a short code number. They are used for texting purposes only. Short codes act just like any other regular 10-digit phone numbers that you can send text messages to. Typically they are used for business purposes for consumers to purchase products or to request additional information about a product, service, or business. They are often used to tally votes for a contest or sweepstake (like they do on American Idol). You've seen mobile keyword and short code technology on TV shows, radio commercials, billboards, print advertising, and websites.
Mobile Keyword Marketing
Unlike traditional email subscriptions, mobile keyword subscriptions are controlled by the end users. People can subscribe and unsubscribe on an opt-in basis. This level of control and the new emerging mobile culture have brought keyword marketing to impact levels far exceeding direct mail, email marketing, and other traditional marketing channels, resulting
in as much as 90%+ read rate and 25%+ response rate.
